Youre not imagining it: Bucket hats are everywhere this summer. So many trends from the 90s and 00s are back in full swing, as anyone whos streamed a show on Netflix, turned the pages of a magazine, or walked down the street recently can tell you. Its like we all stepped back into a time portal, and were cast members of our favorite turn-of-the-millennium cheesy sitcom. Outside the obvious nostalgia attached to dressing like the past , we actually love the casual and cool vibe that throwing on a bucket hat brings to an outfit. If you are like us on the shopping team and have been dying to get your hands on a cutie bucket hat, youre in luck. Weve gathered a handful of comfy toppers worthy of rocking all summer long. Maybe youre in need of a bucket hat for your upcoming beach vacation , to pair with an uber-cute bikini, or perhaps you need just a little something extra to make t...

R29 reader-favorite indie brand Lisa Says Gah is hosting the rarest of sales, and were telling you now so you dont totally miss out on this once-in-a-blue-moon moment. Live your wildest West-Coast-cool-girl-meets- cottagecore dreams with these aesthetically pleasing pieces, now up to 75% off . This End of Season Warehouse Sale will only be available starting today through July 25. No promo codes are required, and you get free U.S. shipping for orders $85 or more. All sales are final, so we recommend sizing up just in case. We also suggest adding to cart as quickly as possible, as sizes are selling fast -fast. Founded in 2015 by Lisa Bühler, a former buyer for Nasty Gal, this San Francisco-based brand is known for its bright, funky patterns and being ahead of the ever-evolving trend cycle. Focused on ethical manufacturing and sustainable materials, their website also carries ...

In November 2020, a specific pair of leggings sold by a French company Seasum for $25.99 went viral overnight, thanks to the popular hashtag #TikTokMademeBuyIt, which encourages users to try out items and hacks. The style, featuring a honeycomb-like texture and an indentation on the lower back that simulated a pulled-up thong, was lauded by users for its comfort. But what truly sets these leggings apart from the millions out there was its unique ability to transform anyones derriere. One of the first users to share them was Lauren Wolfe, a TikToker with over 500,000, who claimed that her butt does not look like that normally. The video now has over 250,000 likes. Since then, the hashtag #TikTokLeggings has garnered over 630 million views on the app,60k reviews on Amazon, and booty-lifting dupes from other brands. Even Lizzo is a fan. Picture a pair of leggings that mix the ...

LOS ANGELES, CALIFORNIA - MARCH 14: Dua Lipa attends the 63rd Annual GRAMMY Awards at Los Angeles Convention Center on March 14, 2021 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for The Recording Academy ) Who says you have to be any wear near a body of water to wear a bikini top On Friday, Dua Lipa shared her latest night-out look on Instagram, including a neon orange suit by David Koma London, paired with a black bikini top, featuring silver gemstone flowers. The Love Again singer took a cue from one of summers biggest swimwear trends: the floss string bikini. As its name suggests, the top features thin ties that wrap around the midriff in a crisscross pattern. Judging by the trends shown during this years Miami Swim Week and worn by celebs like Lady Gaga and Kylie Jenner, flossy separates are a post-quarantine must-have. ...

Once reserved for the sceniest of Y2K celebrities -- think: Amanda Bynes, Christina Aguilera, Christina Milian, and Nelly Furtado -- the belly chain is once again enjoying a resurgence. Weve seen the waist-skimming baubles in bikini pics posted by Hailey Bieber, Lady Gaga , and Olivia Rodrigo as well as paired with ready-to-wear on Beyoncé, Bella Hadid, and Kim Kardashian. Theyve even appeared on catwalks at Chanel , Jacquemus, and Dior. Essentially, a skimpy summer look is not complete until a gold or silver chain -- sometimes embellished with pearls or other stones -- is encircling your waist. Intrigued Same. But where does one buy a belly chain for an upcoming tropical vacation (or, for that matter, a backyard hang) other than from a DIY shop on Etsy or straight from Chanel There are some jewelry brands that have been working on supplying us with belly chains. Missoma...

When American track star Allyson Felix arrived in Eugene, Oregon this past June for the Summer Olympic Trials, the five-time Olympian and holder of nine Olympic medals wasnt just vying for another opportunity to compete. She was also determined to use the Tokyo games as an opportunity to upend another standard. Ahead of the 2021 Olympic Games , Felix announced the launch of her new womens lifestyle brand, Saysh , as well as the release of its signature sneaker, the Saysh One. The shoe is meant to be worn for everyday use and to fit womens soles, which, according to Felix, differ in proportion and width, with women, statistically, having skinnier Achilles heels. Among professional athletes, getting your own shoe deal is a lucrative career-defining milestone, and most star athletes end up collaborating with big companies, such as Nike or Adidas. For Felix to found her own spor...

For all the now-well-known benefits of working from home, there are still certain small phenomena that can only occur in a physical office: rambling conversations at the espresso machine, scooting over in your roll-y chair to pester a favorite colleague, the particular type of friendships that form when you put a random assortment of people together for eight hours a day. But while we might lament having to maintain those connections digitally, imagine meeting a new colleague face-to-face just a handful of times before partnering with them to start a company. Such was the case for Cary Lin and Angela Ubias, founders of Common Heir , a clean, plastic-free, high-performance skincare brand. The companys chief executive officer and chief product officer, respectively, had been set up on a blind phone-call date by a mutual friend shortly before COVID-19 struck, leaving Ubias i...